Sunday, August 18, 2019

5 Ways for Entering Millennial Generation Market

Spectr News Theme Miranti Devina
26, August 2015

It is not a secret that marketing industry always changes simultaneously. Now, advertisement in newspaper and television don’t have a strong persuasion like before. Millennial generation has changed it all by attracting the marketer’s focus to digital world and mobile marketing.

Commonly, millennial generation is defined as the people who born in the year of 1980 to 2000. With their high loyalty to certain brands and short attention time, you will need certain ways to promote a product or brand for millennial generation. These are the ways you can go through:

1. Go Mobile
Based on Pewinternet Research, 85% of people with the age of 15 to 35 have their own smartphones. They use it to stay connected to the newest issues or some topics they interest in. Which means the marketers should make sure that their digital content can be integrated with smartphone. For example, make the visual design more attractive, shorter loading time, and a clear call-to-action message.

2. Maximize Content
Millennial generation tend to respond to a catchy and high quality digital content. A good campaign has content with the right quality and relevant story with the consumer so it can create brand engagement.

3. Being Transparent
Millennial generation likes a give-and-take concept. This generation wants transparency and dialog to products they like. Communicate the message clearly and use social media effectively so they can look and interact with your product.

4. Find The Right Target
Millennial generation is more attached to experience than the product itself. Marketing based on age and gender sounds old-fashioned. So try to know more about people’s lifestyle that your product can help into.

5. Create Brand Evangelist
Millennial generation defines themselves with the products they use. When they like something, they tend to tell stories about it to other people. This is your chance to ‘use’ them as your product promoter so your product can go public widely.

Miranti Devina
Miranti Devina