Thursday, August 22, 2019

Advertising Innovation on Instagram

Spectr News Theme Miranti Devina
31, August 2015

The analysts had predicted that through some innovations, Instagram can be the first power in digital industry, and will even follow Google and Twitter for the next two years. This statement was released by a research firm, eMarketer.

The newest revolution made by Instagram is an advertisement placing. It is purposely made to get more surplus from tons of selfies uploaded day by day. The problem is, does the advertisement will attract the Instagram’s users? Maybe not. Instagram has considered about this since long time and they also have strict rules for the advertiser.

On previous advertising model, Instagram and the advertiser cooperate to create a neat and attractive campaign. These ads are intentionally for branding. It means, they are designed to make a positive association to company and create awareness. Instagram admits that the advertisements are 2.8 times more effective than the other online advertisements.

Now, advertisement on Instagram can direct the user to download applications, buy products, or subscribe newsletter. The challenge for Instagram is how to maintain their good standard and also give space for the advertiser to improve.

Miranti Devina
Miranti Devina