Do you know that Telkomsel has digital prepaid cellular service? The service is called by.U and is the first in Indonesia to provide end-to-end digital experience for all telecommunication needs. This service is developed specifically for Gen Z segment in Indonesia, which carries out almost all activities online.
by.U is specifically designed by adapting Gen Z characters to being independent, creative, always online, and prioritizing freedom. These characteristics underlie the three main values of development by.U, digitalization, personalization, and transparency.
This cellular service has the tagline "Everything As Wants" to describe the freedom they give to by.U users in full control of services that they need and they want. All can be done easily through by.U app which can be downloaded on your smartphone.
The end-to-end digital experience that by.U have covers the entire process of using services, from delivery options, by.U telephone numbers, internet quota, additional quota, to payment. by.U internet quota can also be used by users freely for 24 hours, on all Telkomsel networks (2G, 3G, and 4G).
Furthermore, by.U is supported by customer service that can be accessed through live chat feature on the app and by.U official website, www.byu.id/id. User services can also be accessed on by.U Instagram @byu.id.
by.U provides messaging services between SIM cards, which are available in the early stages in several regions including Bogor, Sukabumi, Cianjur, Depok, as well as several universities including University of Indonesia, Bogor Agricultural University, Padjadjaran University (Jatinangor), Gadjah Mada University, Institute of Technology 10 November, and Brawijaya University. For the next stage, the delivery service will cover a wider area.
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