In an increasingly sophisticated era like today, having digital marketing skills is very important. Not only for those who work in their field, but also to entrepreneurs. If you are interested in increasing your skills in the field of digital marketing, here are the recommendation for the best free online courses that can help you.
1. Google Digital Garage - Fundamentals of Digital Marketing
If you are interested in participating in trusted and high quality free digital marketing course from a well-known company, you can choose Google Digital Garage.
Google Digital Garage is a non-profit program owned by Google for people who want to learn about the digital world. There are three fields offered in this program, including digital marketing, data and technology, and career development.
One of the programs is Fundamentals of Digital Marketing. This program is a combination of several classes owned by Google which are expected to provide basic skills for participants in digital marketing.
The material taught is of course about digital marketing such as moving businesses to online, utilizing search engines to develop business, getting to know social media and website to increase sales, and many more.
This program is intended for anyone who wants to study digital marketing regardless of their background. The learning systematic is also very structured with clear flow making it easier for participants to understand the series of material that has been studied. Interestingly, all the material in this class is interrelated.
In this class, participants will be taught about digital marketing media such as website, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google My Business, social media, email marketing, content marketing, etc. Fundamentals of Digital Marketing by Google also teaches how to design a campaign using those media. In this class, participants can also learn to analyze whether the designed campaign is running well or not.
Interestingly, this class also teaches steps to optimize shopping experience in e-commerce to tips on marketing products on international scale. At the end of each submodules and modules, Google Digital Garage also provides practice questions that can be used to test your understanding after class. In addition to adding skills and knowledge, a certification exam can also increase your credibility in the field of digital marketing.
2. WordStream PPC University
PPC University is a totally free online learning resource created by WordStream, to help build your PPC (Pay Per Click) and digital marketing skills.
Wordstream has access to thousands of accounts, spending billions of dollars on PPC advertising, and over the years, they've consistently found that small to medium-size businesses struggle to manage their accounts in a way that's cost-effective, and generates strong results. Three streams offer lessons for beginning to advanced users, with additional modules for social advertising.
You can also access a number of webinars and white papers to enhance your digital marketing education, and best of all, everything's mobile-friendly so you can learn on the go, whenever you have time.
3. HubSpot Academy
HubSpot Academy offers an incredibly comprehensive digital marketing course that currently has more than 3,000 students participating, over 4.5 hours of instruction in 38 lectures, and completely free.
Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy. After the certification exam, participants will receive badges for their résumé or LinkedIn profile to show that they've expanded their marketing skills with HubSpot Academy.
4. Social Media Quickstarter Digital Marketing Course
Constant Contact's Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, in order to maximize the impact of both channels.
In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.
5. Facebook Blueprints
Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is a place for everything there is to know about running successful advertising campaigns using your Facebook Business page. This online course will cover best-practices and top strategies used by the world’s largest brands. Facebook Blueprint is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising stretches as far as possible.