Friday, April 10, 2020

Exclusive Apparel Collections from KFC at Jakarta Fashion Week 2020

Spectr News Theme Eskanisa Ramadiani
28, October 2019

Kentucky Fried Chicken also known as KFC which we all know for their all-time favourite fried chicken in Indonesia, enlivened Jakarta Fashion Week 2020 with their best collections. Not the chicken ones, but their very first collections of sneakers and streetwear.

Hendra Yuniarto as General Manager Marketing of PT Fast Food Indonesia Tbk said, “These exclusive collections brought KFC motto which is remain original as well as celebrated 40th Anniversary of KFC Indonesia.” during press conference at Senayan City, South Jakarta.

Exclusive Apparel Collections of KFC are collaboration between KFC Indonesia and four young, talented designers in Indonesia, Never Too Lavish, Argyle & Oxford, Evil Fact and Sandalboyz. They four considered as young, talented designers who dare to work and face all challenges in fashion industry.

A total of 24 collections for the very first time presented at the Jakarta Fashion Week 2020 on Saturday (26/10/2019). Various collections from T-shirts, hoodies, sandals to customized sneakers appeared on the catwalk. All designers designed the collections with signature logo of KFC, Colonel Sanders (founder of KFC).

Photo Source: Check In Jakarta doc.

Argyle & Oxford presented Fried Pride designs inspired by story of Colonel Sanders and his secret recipes. Evil Fact successfully combined the aesthetic of Evil character with signature logo of Colonel Sanders and slogan of KFC, Finger Lickin Goods.

While Sandalboyz presented red and white collections inspired by bucket of KFC which also portrayed togetherness both in family and community. You can also buy exclusive collections of Sandalboyz at pop-up store at KFC Kemang in next December. 

Last but not least. Never Too Lavish (NTL) featured the icon of KFC, Colonel Sanders and slogan of KFC, Jagonya Ayam on their shoes collections with white colours for its base and touch of red. Six exclusive collections of NTL were auctioned in October 11 – 18 with highest bid Rp7.500.000. Result of past auction submitted to Divers Clean Action with number of educational activities concerned in environmental preservation especially coastal areas in regions of KFC.

Eskanisa Ramadiani
Eskanisa Ramadiani