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Since the COVID-19 pandemic hit the world, online courses have become increasingly popular. This happens because many workers have been dismissed or laid off and fresh graduates have not yet get jobs due to the pandemic.
There are free course providers, Google Digital Garage, Accenture, and Hubspot Academy, to paid ones like Tempo Institute and Coursera. All online courses can be followed by anyone who wants to increase their knowledge and abilities in their field of interest.
One of the most popular fields in online courses is digital marketing. If you are interested in participating in trusted and high quality free digital marketing training from a well-known company, you can choose Google Digital Garage.
Google Digital Garage is a non-profit program by Google for people who want to learn about the digital world. There are three fields in this program, including digital marketing, data and technology, and career development.
One of the programs is Fundamentals of Digital Marketing. This program is a combination of several classes owned by Google which are expected to provide basic skills for participants in digital marketing.
The material taught is of course about digital marketing such as moving business to the online realm, utilizing search engines to develop business, getting to know social media and website to increase sales, and more.
This program is intended for anyone who wants to study digital marketing regardless of their background. The learning systematics that are applied are also very structured with clear flow making it easier for participants to understand the series of material that has been studied. Interestingly, all the material in this class is interrelated.
In this class, participants will be taught about digital marketing media such as website, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google My Business, social media, email marketing, content marketing, etc.
Fundamentals of Digital Marketing by Google also teaches how to design campaign using those media mentioned earlier. In this class, participants can also learn to analyze whether their campaign is running well or not.
Interestingly, this class also teaches steps to optimize shopping experience in e-commerce to tips on marketing products on an international scale. At the end of each submodule and module, Google Digital Garage also provides practice questions that can be used to test your understanding after taking this online class.
The practice questions are not like school exam, but are designed in case study format. Meanwhile, the certification exam at the end of the training has different question format because there are more of them. In addition to adding skills and knowledge, certification exam can also adding your credibility in the field of digital marketing because this certification has been recognized by many industry experts and agencies.