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Importance of Video Marketing for Business Promotion

By Eskanisa R

24 February 2020

The reason why video marketing is important for business promotion.

Every business people always trying to find ways to promote their products or services and make those known to more people. As one of perfect indicators for a brand (business) known to more people is that brand viral enough on various social media.

And speaking about viral brands, it cannot be separated from quality content and acceptable in communities. Therefore, a lot of business people believe video marketing to promote their products or services is one of easy and effective ways. How really important video marketing for business promotion?

According to research, more than 75% internet users are watching videos online every single day. This one certainly becomes a perfect reason to make video marketing that important for your business promotion.

It simply because, videos on various social media help build emotional connections with people who see those videos constantly as well as complete communication form which has both audio and visual points.

For example, in a minute video, audiences getting more information rather than reading (in the same amount of time). Information in form of video considered to be understood easily because the complete audio and visual touches.

Along with that, the audiences tend to remember videos longer than reading texts. When a video, either products or services popping up on their phones, at the same time, there is an emotional connection which photos or thousand words cannot deliver. That is why, in the world of digital marketing, video (marketing) surely has the ability to be more popular than text.

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