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This Fast Food Restaurant Presents a Green Lifestyle Concept and Salad Bar

By Isny Dewi R

03 November 2020

KFC Indonesia opened a restaurant called Naughty by Nature, with a unique concept that combines lifestyle dining and salad bar.

Photo source: Instagram @naughtybynaturekfc
As we know, KFC is known as a fast food restaurant that sells various fried chicken. But now there is something new and healthier that this restaurant has to offer. Yes, recently KFC Indonesia opened a restaurant called Naughty by Nature, with a unique concept that combines lifestyle dining and salad bar.
"As part of cultivating the original idea of ​​KFC Indonesia to introduce lifestyle dining restaurant and salad bar to customers, we continue to do research and development (R&D) in maximizing the concept and menu of Naughty by Nature," explained Hendra Yuniarto, General Manager Marketing of PT. Fast Food Indonesia in a press release, Friday (23/10/2020, quoted from
In terms of restaurant design, the menu offered is quite different compared to KFC outlets in general. The shape of the Naughty by Nature building is inspired by the green lifestyle trend among urbanites. In addition, the concept of the building is also influenced by culinary trends that are always evolving along with the times and technology.
Photo source: Instagram @naughtybynaturekfc
"Not only the concept of the restaurant and menu, we also adjust the exterior and interior design of the outlet to the nature theme, which is closely related to the green lifestyle, which is often adapted to the latest urban lifestyle," continued Hendra.
With a visitor capacity of up to 150 people, Naughty by Nature restaurant offers modern building style and dominated by shades of green with earth-tone, wood-made furnitures, and open space facility. This new restaurant in Senopati area, South Jakarta also comes with an open kitchen concept so that visitors can see the cooking process freshly prepared.
Naughty by Nature is perfect for those of you who like to try new culinary trend and visit Instagrammable restaurants, because this restaurant is also designed in a contemporary style. In addition, there is also a music station facility that presents podcasts, mini talk shows, and live music sessions on the mezzanine floor.
Naughty by Nature offers a new way of eating salads and vegetables, and combines them with KFC's signature chicken for protein.
"The presence of Naughty by Nature is targeted at customers who like to eat salads but still want to eat tasty, fun, filling and appetizing food," explained Hendra.
Photo source: Instagram @naughtybynaturekfc
One of Naughty by Nature's signature dishes is Meal Market, where customers can combine various choices of KFC chicken such as Grilled Chicken, OR Chicken, Hot and Crispy, to Chicken Skin, with various choices of vegetable menu such as caesar kale, sweet potato salad, and kale. slaw.
Here, you can also enjoy grilled vegetables such as roasted baby potatoes, mashed potatoes, and zucchini gratins. In addition, this healthy food restaurant also offers various KFC chicken creations into gourmet-style dishes such as chicken tacos, pasta, chicken, and KFC geprek. Then, there are also egg-based foods and snacks. For drinks, you can choose a variety of smoothies, milkshakes, and coffee.

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KFC Naughty by Nature
Jl. Senopati No. 8, Kby. Baru, Jakarta Selatan

Open Hours:

Mon – Thu: 10:00 – 21:00, Fri – Sun: 07:00 – 21.00 WIB

More Information:


Phone: 0812-8036-1139