Monday, August 19, 2019

A Local Coffee Business That is Ready to Compete Internationally

Spectr News Theme Victoria Tunggono
10, March 2016

You might have seen a coffee shop in Indonesia with green and white circle logo similar to the world’s most famous coffee shop? But wait, this coffee shop is offering something different. Yup, Maxx Coffee is a local coffee shop that provides various quality Arabica coffee with grade A that 70% of it comes from places in Indonesia. The rest of it are imported from Africa and Brazil. Managed by PT Maxx Coffee Prima under the umbrella of Lippo Group, Maxx Coffee works together with coffee farmers from Aceh to Papua to serve the best quality coffee. Some of the best are Aceh Gayo, Mandailing, Toraja, Flores, Kintamani, and Java. This is also supported with sophisticated coffee machine.

Maxx Coffee’s first outlet was established in Cikarang, West Java, on April 2015. With the interior styled with vintage touch, Maxx Coffee dreams to be the ‘Melting Pot’ or a cozy place for communities to gather. That is why, some of the Maxx Coffee outlets are collaborating with Books & Beyond bookstores and have free Wi-Fi facility. Maxx Coffee’s dream to satisfy the needs and lifestyle of Indonesian for coffee was born as the massive Indonesian coffee beans export to Europe and other parts of the world. It makes Maxx Coffee certain they can serve quality coffee that can compete with other brands.

Realizing that not so many local coffee shops are known in other provinces, Maxx Coffee embraces the markets in Ambon, Binjai Timur, Palembang, Medan, Manado, Batu, Surabaya, Bali, Kupang, and Pulau Buton. But you can also find them in Java, like in Bekasi, Bandung, Bogor, Yogyakarta, Solo, and Semarang.

In Jakarta, Maxx Coffee outlets can be found at Plaza Semanggi, Lippo Mall Puri, Lippo Plaza Kuningan, Pejaten Village, Gajah Mada Plaza, Lokasari Square Plaza, Bandara Halim Perdana Kusuma, Pluit Village, and Rumah Sakit Siloam Kebon Jeruk. And for Tangerang, it’s at AEON Mall BSD City, Living Plaza Bintaro, Tangerang City, and Lippo Village Karawaci.

Victoria Tunggono
Victoria Tunggono