Micro-influencers are defined as common people who are paid by brands to help promote their products on social media. Common people here means those who have followers less than other celebrities or macro influencers but their engagement is higher.
For example, if your brand focusing on beauty products then micro-influencers who are considered match made in heaven for your brand are those who really focusing their social media discus everything about beauty products and/or tools.
Micro-influencers usually start how they are interested make connections with audiences (followers) then include them into a base of followers on social media. For a brand, followers are only a small part of large marketing formula. It simply because the most important thing is how those followers are interested to purchase and get involved in each content uploaded by those micro-influencers.
You can also see this example for your consideration while choosing ideal micro-influencers for your businesses. A micro-influencer with 1,000 followers, get 500 likes and/or comments on each photo or video uploaded is way more effective to build brand awareness than macro-influencer with 1,000,000 followers who get 1,000 likes and comments on every upload.
This is also supported by a study by Adweek which revealed that micro-influencers has 60% higher engagement than macro-influencers. Why? Because, micro-influencers know how to make connection with their audiences (followers) and ensure (followers) to know anything about them personally. It just like make a great connection with old friends.
Hence, the important thing to note is marketing strategy using micro-influencers services may not be suitable for all business. To get more profit from your businesses, you need to find ideal micro-influencers to help build brand awareness as well as increasing sales.
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