Finally, after waiting for some time, Taco Bell officially opened its first outlet in Indonesia, precisely on Friday (18/12/2020). Brought by PT. Fast Food Indonesia which also houses KFC, the first Taco Bell Indonesia outlet is located at Jalan Senopati Number 96, in South Jakarta.
Taco Bell is an American food product inspired by Mexican specialties. Uniquely, Taco Bell restaurant in Jakarta presents several taste adjustments on its menu to Indonesian tastes. One of them is Indonesian version of Bell Rice which is served with fluffier rice and matched chili sauce to create spiciness. This taste adjustment is also not arbitrary, PT. Fast Food Indonesia has completed the survey to some Indonesians in 2019.
The Senopati area was chosen as the location for Taco Bell's first outlet, because this area is considered to be the center for youth hangouts who are the target market for Taco Bell Indonesia.
Taco Bell Indonesia offers 21 food menus, eight snacks, and four snack sharing plates. You can also enjoy some of the most popular Taco Bell menus, such as burritos, nachos, quesadillas, and tacos. There are several choices of meat to choose from, such as Grilled Chicken, Crispy Chicken, Ground Chicken, and Ground Beef.
Don't worry if it's your first time to Taco Bell Indonesia! All menus will fit on your tongue, because the food at Taco Bell Indonesia has its own characteristics. The price range is also not too expensive, starting from Rp 15,000 to Rp 80,000.
Taco Bell Indonesia also provides free flow soda drinks for every dine-in purchase. Interestingly, this new restaurant in Senopati also provides supporting facilities such as high-speed WiFi, prayer room, charging stations, and valet parking.
During the COVID-19 Pandemic, Taco Bell Senopati, which originally had a capacity of 240 seats, could only be filled with a maximum of 120 seats. Apart from that, the restaurant manager also prepares queue numbers, so that visitors do not jostle inside the restaurant.