Some time ago, TikTok was officially introduced a new brand and platform called “TikTok For Business” that serves as the home for all its current and future marketing solutions for brands. At launch, the site include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects.
Brand Takeovers are the three to five-second ads that can be either a video or image. In-Feed Videos can be up to 60 seconds in length and run with the sound on. Hashtag Challenges allow brands to participate in the user community by inviting TikTok users to create content around a hashtag of their choice. This includes Hashtag Plus, which also adds a shopping feature to this experience.
Meanwhile, Branded Effects allow brands to insert themselves more directly into the content creation experience. The effects allow a brand or product to be added to a video in a 2D, 3D or AR format in either the foreground or background of the video. These can also be combined with Hashtag Challenges to boost engagement with the brand.
In addition, the platform is launching a new e-learning center that will help marketers learn about TikTok and its ad offerings. This program includes product guides, resources and creative best practices to help them launch successful campaigns or learn about the Branded Effects Partner Program.
“With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community,” said TikTok’s managing director for Global Business Marketing, Katie Puris, in a press release reported from Tech Crunch.